CASE STUDY
A natural and contemporary system connecting products, ingredients and lifestyle.
The project combines logo, botanical illustration, colour palette, packaging and web interface in one coherent language, distinguishing different products while preserving a strong range identity.
Context
The range includes snacks and functional products with different characteristics and occasions of use.
Visual system
The leaf symbol, illustrations and colour codes create a recognisable and modular family.
Applications
Packaging, lifestyle photography and website communicate ingredients, benefits and usage.
Deliverables
- Logo construction
- Palette and typography
- Illustrations
- Packaging design
- Web design
- Product visuals
Consistency between packaging and digital design makes the entire product family immediately legible.
